Marketing Managers
Code: 11-2021.00
Bright Outlook
Median Annual Salary
Competitive / Variable
Sector & location dependent
Preparation & Education
Standard Educational Pathways
Job Zone N/A
Industry Outlook
Bright Outlook
Active demand across the UK workforce
Role Overview & What They Do
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Also Known As (Alternative Job Titles)
BD Director (Business Development Director)
BD Manager (Business Development Manager)
Brand Manager
Market Development Executive
Market Development Manager
Marketing Communications Manager
Marketing Coordinator
Marketing Director
Product Manager
Product Marketing Manager
Daily Duties & On-The-Job Tasks
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Frequently Asked Questions About Marketing Managers
Salaries for a Marketing Managers vary depending on regional demand across the UK, industry sector, relevant technical certifications, and years of experience.
Most employers hiring for a Marketing Managers in the UK require a combination of relevant educational qualifications, technical certifications, or demonstrative on-the-job vocational experience.
Essential skills and tooling for a Marketing Managers include: Industry standard competencies, tooling, and methods. Practitioners also benefit from strong analytical problem solving and communication skills.
Marketing Managers is classified as a Bright Outlook occupation in the UK, experiencing rapid growth and numerous annual employment openings across both public and private sectors.
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Salary Distribution
Salaries vary depending on region, certifications, and years of experience.
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