Market Research Analysts & Marketing Specialists
Code: 13-1161.00Role Overview & What They Do
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Also Known As (Alternative Job Titles)
Daily Duties & On-The-Job Tasks
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Frequently Asked Questions About Market Research Analysts & Marketing Specialists
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Salary Distribution
Salaries vary depending on region, certifications, and years of experience.
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