Search Marketing Strategists

Code: 13-1161.01
Bright Outlook
Median Annual Salary
Competitive / Variable
Sector & location dependent
Preparation & Education
Standard Educational Pathways
Job Zone N/A
Industry Outlook
Bright Outlook
Active demand across the UK workforce

Role Overview & What They Do

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Also Known As (Alternative Job Titles)

Digital Marketing Strategist Digital Media Planner Internet Marketing Specialist Marketing Consultant Online Marketing Consultant Paid Search Consultant Paid Search Strategist Search Engine Optimization Consultant (SEO Consultant) SEO Strategist (Search Engine Optimization Strategist) Social Media Specialist

Daily Duties & On-The-Job Tasks

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

Frequently Asked Questions About Search Marketing Strategists

Salaries for a Search Marketing Strategists vary depending on regional demand across the UK, industry sector, relevant technical certifications, and years of experience.

Most employers hiring for a Search Marketing Strategists in the UK require a combination of relevant educational qualifications, technical certifications, or demonstrative on-the-job vocational experience.

Essential skills and tooling for a Search Marketing Strategists include: Industry standard competencies, tooling, and methods. Practitioners also benefit from strong analytical problem solving and communication skills.

Search Marketing Strategists is classified as a Bright Outlook occupation in the UK, experiencing rapid growth and numerous annual employment openings across both public and private sectors.

Live UK Vacancies for Search Marketing Strategists

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Tobefound Remote Permanent
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Morgan McKinley blackrock Permanent
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Salary Distribution

Salaries vary depending on region, certifications, and years of experience.

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