Customer Lifecycle Marketing Manager – Adobe Journey Optimizer / AEP

Adobe Lifecycle Marketing Manager

Contract until June 2027 | Outside IR35 | £450 per day | UK-based, hybrid

We are partnered with a global enterprise who are hiring an Adobe Lifecycle Marketing Manager to join a high-profile Adobe implant team who has previous experience implementing Adobe end to end journeys.

You’ll be placed with the Digital Marketing team of a leading global sports and fan-engagement organisation, and you’ll own the end-to-end fan lifecycle: turning anonymous and casual fans into known, registered, highly engaged ones.

The role

You’ll define the lifecycle, design every journey within it, and take each one from specification to launch and optimisation. That covers web, app, email, push and in-app, built in Adobe Journey Optimizer and Adobe Experience Platform. You’ll make sure every journey goes live with clear KPIs and tracking, and that each one helps the client understand its fans better.

What you’ll be doing

Defining lifecycle stages, triggers, entry and exit criteria, and frequency and suppression rules

Designing and launching journeys: welcome and onboarding, registration, engagement, matchday and moment-based, re-engagement and win-back

Writing clear journey specifications and briefing Adobe Professional Services, technology partners and internal teams

Building progressive profiling and preference-capture journeys that respect GDPR and PECR

Owning the content plan for each journey: briefing and approving copy and imagery

Setting up KPI frameworks, dashboards (Customer Journey Analytics / Adobe Analytics) and A/B testing

Coordinating across Marketing, Content, Data, Product and Technology teams, and reporting weekly to senior stakeholders

Creating playbooks and training so the client’s team can run the programme themselves afterwards

What we’re looking for

Strong background in lifecycle marketing, CRM and customer journey management, owning strategy through to launch and optimisation (5+ years ideally) with commercial exposure to Adobe products is essential.

Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform (Real-Time CDP) is a nice to have

A measurement-first mindset: defining KPIs, building tracking plans and turning data into recommendations

Experience turning marketing goals into detailed journey specs for technical teams

Good knowledge of consent and data protection (GDPR, PECR)

Sound copy and content judgement

Confidence influencing senior stakeholders and multiple partners without direct authority

Nice to have: a background in sport, media or fan engagement; experience with A/B testing tools such as Optimizely; experience running localised or multilingual programmes