Advertising & Promotions Managers
Code: 11-2011.00
Zone 4
Median Annual Salary
£133,660
Range: £63,300 - £286,240
Preparation & Education
Job Zone Four: High Preparation Needed
Job Zone 4
Industry Outlook
Below Average
New job opportunities are less likely in the future.
Role Overview & What They Do
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Also Known As (Alternative Job Titles)
Account Executive
Ad Accounts Executive (Advertising Accounts Executive)
Ad Director (Advertising Director)
Ad Manager (Advertising Manager)
Ad Sales Director (Advertising Sales Director)
Ad Sales Manager (Advertising Sales Manager)
Classified Ad Manager (Classified Advertising Manager)
Creative Services Director
Promotions Director
Promotions Manager
Daily Duties & On-The-Job Tasks
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Technology, Tools & Software Stack
Video creation and editing software
Adobe After Effects
YouTube
Web page creation and editing software
Facebook
WordPress
Analytical or scientific software
Data visualization software
Google Analytics
Core Skills, Knowledge & Abilities
Basic Skills
listening to others, not interrupting, and asking good questions
talking to others
Problem Solving
noticing a problem and figuring out the best way to solve it
People and Technology Systems
thinking about the pros and cons of different options and picking the best one
figuring out how a system should work and how changes in the future will affect it
Business
sales and marketing
management
Arts and Humanities
English language
Communications
multimedia
telecommunications
Engineering and Technology
computers and electronics
Verbal
communicate by speaking
communicate by writing
Ideas and Logic
create new and original ideas
come up with lots of ideas
Personality & Work Styles
Top Interest: Enterprising
People interested in this work like activities that include leading, making decisions, and business.
Key Work Styles:
Self-Confidence
Leadership Orientation
Innovation
Adaptability
Social Orientation
Achievement Orientation
Frequently Asked Questions About Advertising & Promotions Managers
In the UK, the median annual salary for a Advertising & Promotions Managers is £133,660. Starting salaries (10th percentile) typically begin around £63,300, while highly experienced professionals (90th percentile) can earn upwards of £286,240 depending on location and experience.
Entry as a Advertising & Promotions Managers typically aligns with Job Zone 4 (Job Zone Four: High Preparation Needed). Most of these careers need a four-year bachelor's degree, but some do not.
Essential skills and tooling for a Advertising & Promotions Managers include: Adobe After Effects, YouTube, Facebook, WordPress, Data visualization software, Google Analytics. Practitioners also benefit from strong analytical problem solving and communication skills.
New job opportunities are less likely in the future. (Industry demand rating: Below Average).
Live UK Vacancies for Advertising & Promotions Managers
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Salary Distribution
10th Percentile (Entry):
£63,300
Median Annual (Average):
£133,660
90th Percentile (Senior):
£286,240
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Search Advertising & Promotions Managers JobsOccupational Terms
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